Denda Works is a creative studio and advertising agency that leverages the incredible creativity and ingenuity of contemporary African culture, to help ambitious brands create, shape and inspire authentic, relevant products, campaigns and transformative experiences.
est.2015
New York, NY
We help brands create, shape and inspire authentic, relevant products, campaigns and experiences that cut through the ever-present noise and get people to not only choose your products but become advocates.
Our team is dedicated to pushing boundaries, creating unforgettable experiences, and delivering impactful campaigns that captivate audiences worldwide. Explore our website to discover our portfolio, services, and unique approach to design.
We have a special knack for recruiting celebrities as media vehicles for brands
Core Products
Brand Storytelling
We craft compelling brand narratives through film, photography, and written content. Using powerful storytelling that connects people to products and turn them into brand champions.
Experiential Activations
We work with companies to conceptualize and create culture-centered experiences through unforgettable live events, pop-ups, and immersive installations spanning the arts, food, travel, culture and thought. Exposing customers and potential customers to the brand and its offerings, enriching their intellectual and social lives while driving exponential growth.
Cultural Consulting
We provide brands with insights and guidance on effectively engaging Black and African audiences. We help them develop and manage creativity and innovation, with an emphasis on design thinking for innovation, we help train and equip your team with the mindset, skillsets, and toolsets of highly successful innovators and disruptors.
Our secret sauce is our storytelling
Our Approach
Strategize
We collaborate with the you to envision what a successful campaign or event looks like. Then we map out how to bring that vision to life, enlisting our in house creatives and producers to ideate and conceptualize the final product.
Execute
Building on the foundations of ideation and strategy, we partner with you, assembling the right team of in house and industry experts to produce the campaign or event. Managing the work flow process and bringing you along the entire way.
Storify
The product and process is then woven into a narrative story and told through our unique storymaster lens and delivered to the client for dissemination either through their media channels or their partners'.